When creating a new brand (or revamping an existing one), it’s essential to provide staff with the tools they need to develop consistent, on-brand messaging. A new brand and marketing strategy is pretty limited if staff and stakeholders don’t have the knowledge and tools needed to communicate that brand and tone effectively. Without consistency and constancy of messages, the best strategy will ultimately fail.
As COVID-19 numbers drop and vaccination rates increase across the US, libraries are looking forward to resuming regular services like in-person programs and room reservations. If your library doesn’t already have calendar software built specifically for public libraries, now is an excellent time to consider making that transition.
As summer approaches, libraries everywhere are gearing up for programming: special events, themed displays, and summer reading. Let's chat about how to promote this programming on your library's website.
One of the first big decisions in a website project is choosing a menu style: traditional or mega. Traditional, or "simple," menus have primary menu categories with secondary menu items linked underneath. Mega menus have an extra level added so that there are primary and secondary labels and a tertiary level with links.
Organizing Third-Party Resources for Research, Online Learning, and Download/Stream on Your Library Website
The amount of content that goes into a library website can be overwhelming. The variety and quantity of resources can make it difficult for patrons to navigate to, and through, your 3rd-party resources. Let's talk about organizing these resources for your patrons.
Taking Advantage of UTM Tacking Codes with Google Analytics for your Library Website & Digital Campaigns
UTM codes are a snippet of text that you can add to a link that communicates to Google Analytics more information about your traffic, which Analytics stores under the Campaigns tab.
The Coronavirus Pandemic has derailed events worldwide, causing endless cancellations and postponements, much to the heartbreak of attendees everywhere. While regretful, you can use virtual fundraising to help you hit your fundraising goals.
Your library’s website is the digital hub that instantly connects patrons to all your library has to offer; online resources, upcoming programs, museum passes, galleries, staff blogs, and book lists are just some of the types of content that you may want to showcase.
A slideshow, sometimes referred to as a carousel, is an invaluable website feature that can quickly and effectively engage patrons by spotlighting various resources and upcoming featured programs offered by the library.
COVID-19 is challenging libraries to engage patrons differently. Instead of regular programming, libraries are now creating programs virtually to remain engaged with their patrons. This ranges from storytimes taking place on social media to new online projects like Metro Library’s “COVID Diaries.”
If your library is taking precautionary measures to protect staff and patrons from COVID-19, this post has important tips for managing your calendar, including adding announcements, cancelling events, and blocking room reservations.
There are ways to highlight featured programs at the library to generate interest and boost attendance. Shedding light on these featured events can connect patrons to the wide variety of events you offer.
Your library website is the digital branch for your library resources and information. Collecting statistics and analyzing the effectiveness of your digital presence requires some specialized tools.
Brand guidelines, sometimes referred to as your brand book, communicate the key principles for using your brand. Here are a few essential elements that make brand guidelines so valuable to your library.
Libraries spend way too much money on their collections for them to be underutilized. Book rivers are a great way for patrons to quickly discover their next read.
Content curation is a powerful tool in supporting your library’s image and reinforcing the core values and characteristics that make your library unique.