Case Study
Branding
Henderson Libraries
Henderson, Nevada
Henderson Libraries Vehicle Wraps

The Challenge

Henderson Libraries wanted to completely redesign and rebrand their four branch libraries. Despite having modern buildings and services, the library’s branding had not aged well and did not match the culture of the community or the strategic direction of the library. Our objectives included:

  • Establishing a new, modern identity with bright colors inspired by the local area for staff and community to rally around
  • Redesigning collateral and signage for all branch locations
  • Creating artwork for all physical and digital platforms
  • redesign of all collateral and signage for all locations

Our Solution

Working with the engaged staff at Henderson Libraries, Library Market soft launched a new brand identity in late 2015, with a full launch in January 2016. The branding and marketing strategy included:

  • Onsite library tours to assess branding and signage needs for each location
  • Establishing the story of library and the community to provide a central focus for design and a marketing narrative for the staff to rally around
  • Creating a united brand across all platforms
  • Providing a 32-page brand book as a guideline for all marketing and advertising pieces
  • Developing a one-year marketing campaign to reintroduce Henderson Libraries to their community
Henderson's Brand Book